Guillermo Bert (woven by Anita Paillamil) | Redemption, 2012 | Wool, natural dyes
Guillermo Bert
Guillermo Bert | Redemption, 2012 | Video
Guillermo Bert
Guillermo Bert

Guillermo Bert

Born in in Santiago, Chile, 1959; lives and works in Los Angeles, USA

As a visual artist, I am fascinated by the concept of encrypting messages and embedding ideas beneath the “skin” of the piece. Beginning with the series Bar Codes: Branding America, I used high-tech devices to question the price of societal values—such as democracy and justice—by blurring the line between culture and commodities. My current project, Encoded Textiles, extends earlier motifs into work that engages a new generation of bar codes and indigenous symbol systems through textile arts. I first noticed that QR codes, like those used to tag airport luggage, share remarkable similarities to the textiles of the Mapuche peoples of my home country in Chile. From this observation, I began a multilayered project which, to date, has involved collaboration with Mapuche, Navajo, and Zapotec weavers.

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