Design Da Gema (David Elia) | Bulletproof Side Table, 2013 | Polypropylene monobloc side table, used bullet shells, glass
Design Da Gema
Design Da Gema (David Elia) | Stray Bullet Chair, 2011 | Polypropylene chair, stainless steel eyelets
Design Da Gema
Design Da Gema (David Elia) | Stray Bullet Chair, 2011 | Polypropylene chair, stainless steel eyelets
Design Da Gema
Design Da Gema

Design Da Gema

David Elia

Born in Rio de Janeiro, Brazil, 1982; lives and works in Monte Carlo, Monaco

The concept behind Design da Gema comes from the spontaneity and resilience of the Cariocas, as the natives of Rio de Janeiro are known. A design studio and small production unit, Design da Gema is based in Monaco and Rio de Janeiro. Coastal and mountainous, with rich contrasts between urban and jungle landscapes, Rio de Janeiro is a deeply creative place that inspires artists and energizes its inhabitants. Design da Gema was conceived between a samba and the openair bazaars of Rio’s city center, where the materials of original artifacts displayed are as improbable as they are graphic. Repurposing is almost a way of life in Brazilian and Carioca culture, and diverse objects can be reconstructed and re-adapted, giving them a second life. Consequently, I make use of upcycling, the process of converting waste materials or useless products into new materials or products that address issues such as identity, violence, security, lack of urban infrastructure, that are at the core of contemporary life in Brazil. The Carioca spirit represents the ability to cope with everything at once, which is what I convey in my designs. City life is my main source of inspiration. By observing what surrounds me, I frame my artwork and transcend everyday perception. Everything is a pretext for creation, and takes shape in an unexpected way.

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