Ariel Rojo | Huichol Skull, 2014 from the series Losing my America | ABS, wax, glass beads
Ariel Rojo
Ariel Rojo | Foco Rojo, 2012 | Hand tufted silk, wool
Ariel Rojo
Ariel Rojo | Talavera Jar, 2014 from the series Losing my America | Talavera ceramics, paint, vitrified glaze
Ariel Rojo
Ariel Rojo

Ariel Rojo

Born in Mexico City, Mexico, 1976;

lives and works in Mexico City, Mexico

Ariel Rojo is a designer whose studio is dedicated to enhancing the quality of life through design solutions. Conscience, social responsibility, and humor are the key ingredients of Rojo’s design philosophy. With each of his projects, Rojo questions the way it will be perceived, and seeks to provoke a smile or a moment of reflection for the user. Ariel began his career designing motherboards for oil platforms. Today Ariel Rojo studio maintains an international practice, with clients in Latin America, Europe, the United States, and the Middle East. The rug Foco Rojo (made for the Marion Friedmann Gallery in London) reflects the state of “alertness” of Mexico City. With a population of 25 million, its metropolitan area is one of the most populated in the world; insecurity, corruption, and crime fuel distress there. However this alertness is also characterized by a quick-wittedness and energy that triggers enormous power, stimulating positive change and creativity. Each light in the rug represents an idea born every minute in Mexico and conveys that Mexico is on the verge of something unique and new.

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